March 29, 2015
Social Media Essentials Double Book Launch On 24th March, author Antony Welfare launched his TWO new Social Media books at the Institute of Directors. Attended by many people from Small businesses and author networks, Antony hosted an evening with a number of guests and support for Small businesses looking t… More
March 13, 2015
Last year McKinsey carried out some excellent research on the skills needed as for every leader on Social Media. They carried out in depth research with global businesses and their top level executives. As we have seen Social media is now becoming a hot topic for businesses around the globe, small and large… More
March 1, 2015
We all have the same challenges with Social media regarding the times of the week we post our content. Understanding WHEN your community engages the most is importantly to help you schedule your content at a time when your community is most engaged. Most marketers post when THEY are at work and not when the… More
January 27, 2015
Content is the information that you share with your communities via social media networks and other media. One of the most important concepts and understandings that you need to have as a business, as an author, as a speaker, as a thought leader is that content is key. If you are on social media and if you a… More
January 7, 2015
This morning I discussed Tescos’ disastrous 2014, the Christmas trading results and the future for Tesco on Sky News. Tesco has had an extremely difficult 2014 with many issues, which led to a significant fall in sales, profits and the share value: · Tesco sales and profits have fallen significantly · Te… More
December 19, 2014
The title of my blog is very important – “I am the creation of your imagination” (Leadership Quote) – please take a moment to think about this sentence before you read on The statement is from a real sign, which I see most days, in north London where I live. It is above a creative environment in a re… More
November 5, 2014
As part of my work on Thought Leadership, on Tuesday 4th November I was privileged to have been invited to a Thought Leaders dinner with Andrew Marr the keynote speaker, at the amazing Simpsons on the Strand. Andrew discussed the six traits of a great leader, based on his extensive experience interviewing an… More
September 30, 2014
Antony Welfare talks about what Social Media is and why it is important for all businesses and people Social Media is new Social Media is global Social Media allows you to connect Social Media allows you to share knowledge Social Media is important for business Social Media is evolving Social Media allows y… More
September 19, 2014
Instagram announces that it is rolling out Paid for advertising in the UK. This has been long anticipated since the Facebook acquisition and is part of Facebooks’ monetise business strategy. I think this is a good move for retailers and the Social Media world, as it will help to level the playin… More
September 1, 2014
I have become increasingly more concerned with people using Social Media who share fact-less, drama induced updates. Over the last few weeks we have had the “Facebook Messenger is taking over my phone saga” and the last 12 hours we have the “London Underground is going to be attacked”.… More