Is Klout making a comeback? What is the future for Klout?
Recently my world of “Klout” has been reignited. I joined the Social Media scoring platform back in 2010, but after a few months I got bored tracking it and never really used it much.
A couple of things have brought me back to Klout, and I have been looking at their new business model and plans, plus what I think is a very clever future potential.
The first reason was the Klout plugin on my browser – I am not sure how it appeared, but I accepted the plugin and now my twitter feed shows everybody’s Klout scores on their tweets – and that caught my attention.
The second reason was reading a couple of articles with the Klout founder and CEO Joe Fernandez, where he talks about how the platform has changed to offer the user new articles to share – bearing in mind this is what you are measured on, it makes sense to help users to share relevant content.
What is the future for Klout?
In my view the future of Klout is going to get much better and stronger – there are no clear competitors yet, so Klout has an opportunity here.
- Increased use of perks for people with certain interests and expertise. The more targeted and focussed a person, the more valuable their content and opinions are. This means that Klout can be used as a place to find and see the rating of experts.
- Marketing opportunities for Brands, Retailers and Etailers – Imagine you are testing a new product, and you want people with a large social media influence to test and talk about your product – Klout has that data and access to those users
- Industry recruitment can be made easier when you understand a persons Klout score. If they are looking for a job in the Social media and Digital Marketing arena, then a good Klout score is a must
- Customer focussed recruitment can use the Klout score. If you are recruiting people who are working with customers everyday you would want people who are social – measuring their Klout score can help you understand a person, as part of a wider recruitment process.