When is the best time to post on Facebook and Twitter?

March 8, 2015

Understanding WHEN to post your updates on Twitter and Facebook is important. You want to post your messages when your customer and your community are most engaged.

Twitter

In the image below you will see the research for Twitter.  This shows that for both B2C and B2B businesses, posting your updates during the daytime is likely to gain the most engagement.

Interestingly, night time is significantly worse in this research.  I have seen clients where this is not the case – these clients have an international reach and will therefore have interaction in the evenings as well.

Social media essentials - when to post twitterFacebook

In the image below you will see the research for Facebook.  This shows that for B2B businesses, posting your updates during the daytime is likely to gain the most engagement.

However, the B2C engagement is higher in the evenings and significantly higher at the weekends.  This would fit in with our understanding of Facebook usage, which is always higher in the evenings and weekends, when people are at home and relaxing.

Social Media essentials facebook posting times

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